Leading boutique hotelier Alila Hotels & Resorts have announced two senior appointments in the Global Sales and Marketing team. Effective of March 2nd, Patrick Pahlke, will join Alila as Vice President of Sales and Doris Goh, who helmed the sales & marketing role since the brand’s inception, has been promoted to the newly created position of Chief Marketing Officer.
The appointments reflect the group’s expansion plans and the need for dedicated teams for each of these two demanding functions. Alila currently have 19 new developments in the pipeline; 12 of which are due to open in the next two years. In addition the company will enter into China and open further hotels and resorts in Indonesia, Oman, India and Malaysia.
With a career spanning 20 years, Doris joined Alila Hotels & Resorts after a nine-year tenure as Regional Director of Sales, ASEAN with the Mandarin Oriental Group. As Chief Marketing Officer, she will be tasked with driving the global marketing strategy and building an even stronger brand identity, integrating all the marketing, sales and PR functions with a particular focus on digital and social media platforms. In addition she will drive direct consumerism through sales and E-Commerce strategies, revenue opportunities and multi-branding events for all properties.
Doris’ career has seen her become the first Asian woman to serve as education chairperson at the Association of Corporate Travel Executives (ACTE), awarded the ACTE President’s Award in 2002 for her regional contributions. In September 2013, Hotelier India named her in their 2013 Power 100 List of the Top 100 “ Most Influential People in the Hospitality Industry”.
Patrick, a graduate of École hôtelière de Lausanne in Switzerland, brings a wealth of international sales experience with him having worked worldwide in Indonesia, China, Hong Kong, the United States, Malawi and Switzerland. A German national, Patrick can also speak Mandarin, Bahasa Indonesia, French and English. Over the last 16 years, Patrick has held various sales positions at some of the world’s most recognised hotel brands, including Mandarin Oriental, Le Meriden Dom Hotel and most recently Grand Hyatt. At Alila, Patrick will be responsible for defining and executing the overall sales strategy for the group, working closely with the General Managers; cluster sales team in Bali and India, property Sales teams and with Alila’s Global Sales Associates.
This summer will see Alila Hotels & Resorts open Alila Solo in Indonesia, followed by their first property in China, Alila Anji, Zhejiang, and their fifth property on Bali, Alila Seminyak, due to open in late 2015. This follows the group’s success entering the Middle East with their first property, Alila Jabal Akhdar in early 2014.