Linked In is an excellent platform when it comes to professional networking. The fact that it is used by millions of professionals across the globe is a testimony to its success and its power to influence users.
And yet, there is one feature of Linked In that just does not seem to be in keeping with the concept of serious networking, and that feature is “endorsements”. Endorsing someone for a skill is a great idea… but only so far as it is a genuine endorsement of someone you know. Unfortunately, it is also one of the most misused features because what seems to be happening is a sort of trading in endorsements.
In the Spotlight section today is this very different perspective on endorsements.