Singapore Airlines Unveils New Premium Economy Class Experience

Singapore Airlines A380
Singapore Airlines A380 Aircraft. Image Courtesy: Singapore Airlines

“Many of our customers have been asking for a Premium Economy offering and we are confident that what we are delivering will exceed their expectations.” – Mak Swee Wah , Singapore Airlines Executive Vice President Commercial.

Singapore Airlines today unveiled its new Premium Economy Class seats and the in-flight offerings that customers will enjoy when the new cabin class enters service in August.

Following a two-year development programme and an investment of about US$80 million, the new seats were displayed for the first time today at a media launch in Singapore. Launch events are also taking place to display the new product to travel agents and corporate clients.

Premium Economy Class will welcome customers with a contemporary and stylish design. Each seat has a width of either 18.5 or 19.5 inches, depending on aircraft type, with an 8-inch recline and a seat pitch of 38 inches. Together with active noise-cancelling headphones and a sleek 13.3-inch full HD monitor which is the largest in its class, customers can look forward to an enhanced in-flight entertainment experience.

Other features include a full leather finishing, calf-rest and foot-bar for every seat, individual in-seat power supply, two USB ports, personal in-seat reading light, cocktail table, and more stowage space for personal items.

“Many of our customers have been asking for a Premium Economy offering and we are confident that what we are delivering will exceed their expectations,” said Singapore Airlines Executive Vice President Commercial, Mr Mak Swee Wah.

“The new cabin product is the culmination of two years of work, which included extensive research and focus group studies involving customers and our design partners. Our Premium Economy Class will provide customers more comfort and in-flight amenities. Complemented by the exceptional service that Singapore Airlines is so well known for, the new cabin class will be ‘a great new way to fly’.”

Premium Economy Class will provide an extensive range of food and beverage offerings, which includes the Premium Economy Book the Cook service, enabling advance ordering of a selection of main courses.

Priority check-in and baggage handling, with a generous baggage allowance of 35kg, will be offered to customers. Members of the KrisFlyer frequent-flyer programme will also receive 10% more miles when they fly in Premium Economy Class.

Premium Economy Class will be progressively introduced on 19 Airbus A380s, 19 Boeing 777-300ERs and the first 20 Airbus A350s. It will enter commercial service on 9 August 2015 to Sydney, before being introduced to other destinations such as Beijing, Delhi, Hong Kong, Frankfurt, London, Mumbai, New York, Shanghai, Tokyo and Zurich.

New Premium Economy Class To Feature Wide Range Of In-Flight Offerings

Customers travelling in Singapore Airlines’ new Premium Economy Class can look forward to a wide range of in-flight offerings including a Premium Economy Book the Cook service, champagne and curated wines, a specially-designed collector’s edition amenity kit and the world’s most advanced in-flight entertainment system.

In addition to three main courses to choose from on board, customers can select their meals before travel by opting for the Premium Economy Book the Cook service. Choices include Seafood Thermidor, Roasted Chicken in Garlic Cream Sauce, Rosemary Beef Brisket, Roasted Chicken Rice, Pork Congee with Century Egg, Spiced Chicken Nasi Biryani, Nasi Lemak with Fried Chicken, and Pancakes with Maple Syrup and Scrambled Eggs.

Customers will also be able to pair their choice of meal with a glass of Ernest Rapeneau Brut Prestige champagne, which will be available throughout the flight on all routes offering Premium Economy, or pick from a selection of curated wines.

Complementing the specially designed new seat, which has a width of either 18.5 or 19.5 inches depending on aircraft type, with an 8-inch recline, Premium Economy Class will feature the next-generation KrisWorld, Singapore Airlines’ award-winning in-flight entertainment system. Based on hardware from Panasonic Avionics, with a customised user interface and a large selection of content, it is the world’s most advanced in-flight entertainment system. The 13.3-inch full HD monitor is also the largest in its class.

Singapore Airlines worked with renowned design company Massive Interactive to seamlessly integrate the functionality of a video touch-screen handset into the core design of a new, innovative user interface to ensure that navigating through menus and programmes is intuitive and user friendly.

Customers travelling in Premium Economy Class will also receive an amenity kit that will come in exclusive limited editions, initially featuring SG50 motifs to commemorate Singapore’s 50th birthday. The amenity kit, which consists of a toothbrush, toothpaste and a pair of anti-slip socks, is designed as a collectible item, and pouches can be clipped together.

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