Yesterday, in Lyon, Air France presented HOP! Air France, its short-haul activity, bringing together since 29 March the entire route network on departure from Paris-Orly, including La Navette flights, routes on departure from the French regions, inter-regional routes and to Europe.
This new organization is supported by a new unique and competitive commercial offer on the short-haul network, with tickets on sale since 24 March 2015.
With regular frequencies and adapted flight times, HOP! Air France aims to meet the expectations of both business travellers and leisure and VFR (Visit Friends and relatives) customers, i.e., travelling to see family and friends, who live and work in different regions, with holiday homes, etc.
HOP! Air France operates the leading European domestic network, with over 600 flights a day, a very extensive domestic network, with around one hundred aircraft offering a seating capacity of 48 to 212 seats. More than 8,500 Company staff (ground agents, pilots, flight attendants) are at the service of customers, across France.
A return to profit in 2017
This new offer within the Air France Group, should allow to generate new synergies and contribute to reducing unit costs. With this new activity, the Air France Group plans to implement the conditions for a return to profitability in 2017.
The association of two brands to simplify the Air France Group’s short-haul offer
HOP! will be the main commercial brand for the customer. It symbolizes the values of proximity, simplicity and accessibility on short routes. Backed by the Air France brand, synonymous with a powerful network and a reassuring, trustworthy and quality brand, HOP! Air France proposes a new coherent offer that adapts to all the mobility needs of its customers.
Alexandre de Juniac, Chairman and CEO of the Air France-KLM Group, stated: “In France and Europe, Air France-KLM aims to offer its customers a solution for all their travel needs, both business and leisure. Our four brands Air France, KLM, HOP! and Transavia are thus developing complementary and competitive offers. This diversification, in which HOP! Air France rightly has its place for short distance travel, represents a considerable asset in addressing our customers’ needs to get about quickly and easily”.
Frédéric Gagey, Chairman and CEO of Air France, stated: “The time has come for the Air France Group to gain market share on the short-haul market. Competition is fierce with trains, and more recently coach travel and the car-pooling trend. An extensive network in France, a strong commercial presence on this market and a simpler and more reactive organization will enable HOP! Air France to establish itself as the reference on the French domestic network, Europe’s leading network”.
Lionel Guérin, Chief Operating Officer HOP! Air France, added: “The strength of HOP! Air France is the ability to offer all its customers frequent, rapid and direct flights at attractive and competitive fares, while contributing to the economic and tourist development of the regions served. The HOP! brand, backed by the Air France brand, also benefits from the expertise and professionalism of more than 8,500 employees united under a single banner committed to winning back short-haul customers in France”.
HOP! Air France in figures
- 600 daily flights to 50 airports served
• 96 aircraft with between 48 and 212 seats
• Fares starting at €49* including tax one-way
• 13 million passengers carried each year
• 130 routes in summer 2015
• 4 Navette shuttle flights on departure from Paris-Orly: Bordeaux, Marseille, Nice and Toulouse
• 2 main hubs in France: Lyon (27 routes) and Paris-Orly (20 routes)
• More than 8,500 employees at the service of our customers, both on the ground and on board
On departure form Lyon:
• 27 destinations: 19 in France and 8 in Europe
• 2.8 million passengers carried in 2014