Hong Kong as a destination has always been a hot favourite with the Indian MICE industry, and with good reason. Firstly, with a very aggressive and active Tourism Board Rep office in India, they have been able to make deep inroads into the industry, which, over the years, has paid rich dividends in terms of the ever increasing visitor arrivals from India to Hong Kong. Add to that the facility of visa on arrival for Indian nationals, and what you have is a winning combination, making Hong Kong a very attractive choice for MICE events.
The strategic location of Hong Kong and the fact that it is the most logical gateway to the Mainland, makes it an important transit point for visitors from across the globe. It boasts of some of the best infrastructure in the world when it comes to MICE, including a world class convention center. The Hong Kong Convention and Exhibition Centre (“HKCEC”) was in fact voted the “Best Convention & Exhibition Centre” for the sixth time in the 25th TTG Travel Awards 2014.
Little wonder then that the tag-line of MEHK is “The World’s Meeting Place”.
Meetings & Incentives Hong Kong, the counterpart of HKTB, which has the specific responsibility of developing the MICE market of Hong Kong, has always been supportive of India and has never failed to acknowledge the contribution of the Indian Outbound industry.
One such initiative announced by MEHK today was the 2015 India Top Agent Award (TAAP), which is an annual event. Under the scheme, MEHK will recongnise and award the top Indian MICE operators who bring in the maximum number of Meeting & Incentive visitors into Hong Kong during the period 01 April 2015 to 31 December 2015.
The top three agencies will be entitled to a cash award of HKD 30,000, HKD 20,000 and HKD 10,000 respectively, and the Top 10 Agencies will be invited to Hong Kong for the TAAP Award Winners’ Familiarization Trip cum Award Presentation.